Bringing clarity to the research, strategy, and innovation process.

Product-led Growth

User Experience Research

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Product Operations

Experimentation

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Rapid Iteration

Innovation

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Product-led Growth ✰ User Experience Research 〰️ Product Operations ✵ Experimentation 〰️ Rapid Iteration ✮ Innovation 〰️

Your partner in innovation for SaaS, eCommerce, and marketplaces

Lead with clarity by deeply understanding your buyers and users, rigorously testing, and cultivating an experimentation culture.

With experience at the intersection of product strategy, design, and operational excellence, I bring strategic foresight, design thinking, and an experimental approach to problem solving. I have published dozens of articles on rapid experimentation, been featured in Trends.co and Vogue Business, and presented at global conferences.

  • Track record of overseeing 2,000+ A/B tests and generating over $100M in revenue through optimized sales funnels, free user monetization, enhanced engagement, churn mitigation, and new product de-risking.

  • From streamlined product operations to institutional memory systems and improved AI adoption, I specialize in building lean, scalable systems rooted in real user insight. This approach blends vision-setting with hands-on operational transformation. Reduce time-to-insight through internal tooling and frameworks that accelerate discovery and decision-making.

  • Creating clear paths forward requires excellence in deep listening, idea framing, problem distillation, and opportunity exploration. I build cohesion, facilitate alignment, and build roadmaps that drive success through through customer research, landscape analysis, and behavioral data.

  • My mentorship earns commitment through care and candor. Through coaching, systems, feedback, and shared success, I’ve earned 0% voluntary turnover (4+ years running), 9.6/10 FTE satisfaction, and built scalable systems that develop talent alongside institutional memory.

“In my 30+ years in the technology industry, few professionals have impressed me as deeply as Natalie. Her strategic acumen is exceptional. She has an innate ability to listen intently, quickly distill complex or incomplete information, and translate it into clear, actionable insights.

Working with her is like gaining a trusted strategic advisor.”

—Heidi Dean, Principle Product Led Growth Manager, Adobe Creative Cloud

Selected Projects

“Natalie is unflappable.

Her clarity and work-first approach removed stress and drama out of projects that I've rarely if ever seen in a leader. From facilitating large client workshops and achieving buy-in with unfamiliar ways of working, to deftly handling client briefs with shifting objectives every iteration, her ability to stay grounded and bring her team (and clients) back to focus is unparalleled.”

Alexandra Carson, Senior Content Designer, GoodRx, ex-Nordstrom, ex-Meta

Recent Articles

“Natalie brings deep curiosity and rigor to every project, elevating the quality of our insights and outcomes. Her ability to translate research into actionable strategy made her an invaluable asset to both our team and our clients.”

Dan Weinsoft, CFO, Goodr

Complex, Meet Compelling

I love making the complex compelling through models and helpful frameworks. Below is a sample of artifacts I’ve created to clarify new concepts, empower my clients, and train early career talent.

Earning commitment, retention, and satisfaction—one employee at a time.

0%

voluntary turnover 4+ years running

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100% of interns would recommend their experience to a friend

9.6/10

average FTE weekly satisfaction

 

I’ve been proud to have helped developed the careers of over 20 product professionals across design, development, research, client success, and user experience.

 

Praise from Interns & Employees

  • “Natalie’s guidance has had a major impact on my personal and professional growth. I learned how to learn, and learned how to love it. She pushed me to think more critically and creatively about various problems. I now walk away from this experience with a box full of tools to problem solve and tackle a project.”

    Logan Murai-Wong, Intern ‘24

  • “Natalie has been pivotal in helping me navigate my career. […] She has made a point to stay in close contact and has become a consistent source of support and guidance in my career. Natalie’s relatable, encouraging, and authentic brand of mentorship is something rare, and it’s what makes her such a valuable part of the design leadership community.”

    Karthiyesan Balisankar, Intern ‘23

  • “Having confidence in yourself is something that I struggled with, especially because I’m new in my career. I’ve gotten so much support from Natalie telling me that my work is valuable.”

    Maria Balus, FTE

In the Community